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Is there a recipe for creating trust?
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales. Translated – you will never make a sale...
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Are you selling what your customers want to buy?
All too often, I see businesses advertising their wares…but from their own perspective. They talk about their expertise and what they DO or MAKE, thinking that’s what people are buying. Of course,...
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In marketing, you eat the pie one bite at a time
It’s the middle of January and by now most people have gone back to life as they knew it prior to January 1st. They aren’t getting up at 5 am to jog or only eating grapefruit rinds and prunes or...
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Fundraising is marketing
Let’s face it — fundraising is marketing. I love the stories of the good old days in my community. You’ve probably already heard the same sorts of stories in your community too. How the “founding...
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No one wants to be sold
Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your favorite stores. Beyond the merchandise they have – what do you love about going there? Odds are...
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Your 80/20 marketing plan
One of the age-old rules in business is that 80% of your revenue is generated through 20% of your customer base. While the numbers may not align perfectly – the axiom is accurate. Your best customers...
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Five Ways to Get it Done
How do you get it done? If I ask any marketing pro, business leader or entrepreneur what they need more of (and I take money out of the list of possible answers) 99% of them will give me the same...
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Are you ready to go native?
One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes, there really is something that is so new and innovative, like the...
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Context is King
Context is king. When you think about companies who take risks and are edgy when it comes to their marketing – the insurance industry would hardly be the first to pop into your mind. But that’s what...
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Do you rush things?
There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. What a rush!...
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Are your customers in transition?
When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time of year to...
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